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The initiative delivered outstanding performance, driving measurable business impact. Brand awareness surged by 77%, significantly enhancing visibility and audience engagement. Conversion rates increased by 106%, reflecting a strong shift in purchase intent. Most importantly, a 5x ROAS was achieved, directly translating marketing investment into revenue growth. Kate Spade evolved from a brand into a cultural symbol of self-confidence and bold femininity in Saudi Arabia, reinforcing its market position with data-backed success.
The shift to Dynamic Product Feed Ads, coupled with behavior-based targeting, delivered remarkable results. Cole Haan experienced a 95% decrease in customer acquisition cost (CPA), significantly improving cost efficiency. Additionally, the brand achieved an 80% increase in ROAS, maximizing the value of every dollar spent on advertising. The data-driven approach not only boosted conversions but also created a more personalized and engaging shopping experience for users. By optimizing creatives and leveraging product data effectively, Cole Haan successfully turned a costly marketing challenge into a high-performing, scalable strategy for sustained growth.
