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Problem :
Kate Spade, a brand known for its bold and colorful aesthetic, struggled to capture the attention of Saudi consumers. The challenge was to relaunch the brand in a way that resonated with Saudi women, who were embracing newfound empowerment across all aspects of life—economically, socially, and technologically. The goal was to create a synergy between the vibrancy of Kate Spade and the self-assertiveness of modern Saudi women.
Solution :
Understanding this shift, atnr crafted a campaign that aligned Kate Spade’s fearless identity with the progressive and confident spirit of Saudi women. The creative strategy tied this insight across the marketing funnel, positioning Kate Spade as more than just a fashion brand—it became an icon of bold self-expression and empowerment. Robust visuals and emotionally resonant messaging highlighted the evolution of Saudi women and how Kate Spade seamlessly fit into their journey.
Result :
The initiative delivered outstanding performance, driving measurable business impact. Brand awareness surged by 77%, significantly enhancing visibility and audience engagement. Conversion rates increased by 106%, reflecting a strong shift in purchase intent. Most importantly, a 5x ROAS was achieved, directly translating marketing investment into revenue growth. Kate Spade evolved from a brand into a cultural symbol of self-confidence and bold femininity in Saudi Arabia, reinforcing its market position with data-backed success.
