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The results were remarkable. Brand awareness soared with searches for NERV reaching 16.97 million, marking an 83% increase in visibility. Conversion rates surged by 25%, proving that NERV didn’t just generate curiosity but also drove tangible sales and adoption. By tapping into consumer aspirations and building an authentic connection, NERV by Faster didn’t just enter the market—it made an impact. More than just a smartwatch, it became a movement, a statement of confidence and resilience. The message remains clear: Be NERV, Be Unstoppable.
Despite entering a highly competitive market, NERV quickly captured its share. It achieved 57.8% net sales (Rs 24.87 million) of its total sales (Rs 43.08 million), demonstrating strong demand and customer retention.With a net order fulfillment rate of 62%, delivering 3,207 net orders out of 5,175 total orders, NERV proved its ability to convert interest into sustained sales. Through bold positioning and sharp execution, Faster transformed NERV into more than just a product—it became a movement. While competitors focused on specifications, NERV emphasized style and confidence, ensuring its message stood out in a crowded market.
Dayfresh’s empathetic storytelling and strategic partnerships didn’t just spread awareness—it built a movement. The numbers speak for themselves with 37% million impressions,33% million reach,3.2 million engagements and 1.8 million PR reach.From being overlooked to feeling included, Pakistan’s lactose-intolerant community finally had a reason to raise their glass again.* With Dayfresh, they didn’t just get milk back—they got back a part of their culture.And this time, they could say yes.
In Pakistan, millions of children grow up without a proper place to play. The streets become their playgrounds, where bottle crates turn into wickets and wooden planks serve as bats. They play in unsafe spaces, dodging traffic instead of fielders, with no access to real sports facilities. Their passion is limitless, but opportunities are not. Without the right support, countless dreams fade away before they even begin.
