After successfully making its mark with the first campaign, NERV aimed to mark its positioning for even greater visibility. While the initial launch focused on numbers, NERV 2.0 wanted something bigger—something that would make an impact beyond sales. Through in-depth research, we identified a major gap in the market: smartwatches were being marketed purely on technology, while style remained an afterthought. Big brands were spending millions to highlight their tech features, but we saw an opportunity to stand out by taking an entirely different approach. Instead of talking about specifications, we decided to make NERV 2.0 a fashion statement—a reflection of confidence, individuality, and bold self-expression.

To bring this vision to life, we collaborated with Bilal Abbas, a star known for his effortless charm and style. He wasn’t just the face of the campaign—he represented the spirit of NERV 2.0. Our goal was to position the smartwatch as more than just a gadget; it was an extension of personality, a fashion must-have.We created the “Wear Yourself” campaign, a vibrant, high-energy concept that focused entirely on self-expression. The campaign seamlessly blended style, music, and attitude, ensuring it resonated beyond tech enthusiasts and into the world of fashion-conscious consumers.Our execution was bold and multi-dimensional with Strategic Out-of-Home (OOH) Placement – Ensuring high visibility at prominent locations.Along with Influencer Collaborations – A carefully curated mix of fashion, lifestyle, and pop-culture influencers, each chosen to align with the campaign’s core message. Digital Buzz & Social Media Engagement – Leveraging trending content formats, challenges, and collaborations to maximize engagement and organic reach.