Dayfresh Cheese, previously lacking marketing efforts, aims to relaunch amidst tough competition and promising market conditions. Increased consumption of cheesy fast food and the enduring trend of home cooking post-COVID-19 offer opportunities for growth. The brand seeks to leverage these factors to boost consumer pull and compete effectively against dominant competitors in the market.

Atnr differentiated Dayfresh Cheese by targeting both mothers and young millennials, emphasizing the irresistible appeal of cheesy goodness with the slogan "Just Cheese It with Dayfresh Cheese!" Leveraging platforms like Instagram and TikTok, the campaign showcased a variety of cuisine to appeal to diverse tastes. With attention-grabbing organic content and revamped packaging, atnr positioned Dayfresh Cheese as the go-to choice for any cheesy dish, both online and in stores.