Empowering Self: The Story of HANDS' Ramadan Campaign

Leveraging effective PR communication, key opinion leaders and influencers were engaged to advocate for HANDS, helping to create awareness and generate support from a wider audience. The impact was phenomenal—donations surpassed targets by 60%, while the campaign garnered an impressive 100 million views. By blending storytelling with strategic execution, HANDS didn’t just raise funds—it reinforced its mission of transforming lives, one empowered individual at a time.