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The results spoke volumes. With an ultra-low $0.02 cost per view (CPV), the campaign amassed 2 million views, demonstrating high audience engagement. Brand searches surged by 233%, reflecting a significant shift in public interest and acceptance. By embracing storytelling and digital influence, Pulse not only increased visibility but also contributed to a broader cultural shift—proving that even the most challenging topics can find a voice when communicated the right way.
The campaign exceeded all expectations, delivering outstanding results with expected reach of 8.55 lakh and 3,464,533 actual reach and total of 11M+ total impressions on Mystery Box. One of the biggest challenges was countering negative sentiment and generating excitement around the mystery box. This was achieved by: - Creating FOMO (Fear of Missing Out) through influencer content that emphasized the limited availability of the boxes. - Employing area-specific targeting to reach high-potential consumers and drive conversions. By executing an integrated, data-driven strategy, Lipton successfully reshaped consumer perception and reinforced its brand relevance. The campaign not only drove awareness but also transformed curiosity into tangible action, proving that when it comes to tea, everyone wants a little extra!
The shift to Dynamic Product Feed Ads, coupled with behavior-based targeting, delivered remarkable results. Cole Haan experienced a 95% decrease in customer acquisition cost (CPA), significantly improving cost efficiency. Additionally, the brand achieved an 80% increase in ROAS, maximizing the value of every dollar spent on advertising. The data-driven approach not only boosted conversions but also created a more personalized and engaging shopping experience for users. By optimizing creatives and leveraging product data effectively, Cole Haan successfully turned a costly marketing challenge into a high-performing, scalable strategy for sustained growth.
